Multi-Channel
Multi-Channel retailing is the merging of retail operations to facilitate the transactions of a customer via many connected channels.
The days of retailers interacting with customers only via their physical store are over.
These channels include:
- Physical retail stores
- Websites
- Mobile
- Telephone Sales
- Social Media
- Sidewalk Sales
- Tradeshows
The transactions include:
- Browsing
- Buying
- Returning
- Pre-sales Service
- Post-sales Service
You want to make things as easy as possible for your customers, so they'll continue to do business with you.
Unfortunately, running a multi-channel business can be very difficult. Dimensional has integrated many of these different channels, so the retailer can concentrate on the important stuff: sales and customer service.
